The ecommerce industry in the Nordics (Sweden, Denmark, Norway and Finland) was worth 209,6 billion Swedish kronor, which corresponds to over 20.6 billion euros, last year. Almost forty percent of the total Nordic ecommerce revenue was generated in Sweden.
These numbers are calculated by PostNord [pdf], after it asked 92,000 respondents in Sweden, Denmark, Norway and Finland how much money they spent online during the last month. In Sweden, about 8.2 billion euros were spent at ecommerce websites last year, while Danish consumers spent 5.18 billion euros. Less money was spent in Norway and Finland, with estimated ecommerce revenues of respectively 4.65 and 2.58 billion euros. The highest amount per person was spent in Denmark, where the average consumer spent 217 euros per month.
Popular E-Commerce Sites
• Komplett—electronics, domestic, wellness—Norway, Sweden, Denmark, and Finland
• Elkjøp—omnichannel electronics
• H&M—domestic, apparel —Norway, Sweden, Denmark, and Finland
• IKEA—furniture—Norway, Sweden, Denmark, and Finland
• Ellos—domestic, apparel—Norway, Sweden, Denmark, and Finland
• Bolia—furniture—Norway, Sweden, Denmark, and Finland
• Dustin—Norway, Sweden, Denmark, and Finland
• Nelly—acessories, apparel—Sweden
• NetOnNet—Norway, Sweden, Denmark, and Finland
• Adlibris—Sweden
• cdon.se—electronics, music, books
• Elgiganten—electronics—Denmark
• Dansk Supermarked—appliances, apparel, general merchandise—Denmark
• Coop—appliances, apparel, general merchandise—Denmark
• XXL—sporting goods—Norway and Sweden
• DealExtreme—Electronics—International
• eBay—International
• Amazon—International
