The hundreds of e-commerce web sites that sell goods directly to consumers are considered B2C. This distinction is important when comparing web sites that are B2B as the entire business model, strategy, execution, and fulfillment is different.

Retailer vs Wholesaler vs Distributor vs Reseller – What’s the Difference?
Starting a new eCommerce business can feel like learning a new language. You’ll quickly encounter terms like retailer, wholesaler, distributor, and reseller. What do they all mean, and how do they differ? In simple terms, these labels describe different roles in the supply chain that gets products from the maker